Editorial note: James Fletcher is an editorial pseudonym representing our analysis team. All content attributed to this author is reviewed for accuracy and reflects our methodology for identifying value in betting markets.
Areas of Expertise
Odds Analysis
Value Betting
Bankroll Management
Arbitrage Strategy
System Bets
Bookmaker Reviews
Our Methodology
How We Evaluate Betting Opportunities
- We consider a bet to have positive expected value when our calculated edge exceeds 6% against the implied probability
- Bookmaker margins are calculated using the overround method across all outcomes, not cherry-picked markets
- Arbitrage opportunities are verified across minimum 3 bookmakers before being flagged
- All examples use real odds from licensed bookmakers — no hypothetical numbers
- Recommended stake sizing follows Kelly Criterion variants adjusted for recreational bankrolls
Recent Articles by James Fletcher
Strategy
Bankroll Management Guide — Protect Your Betting Capital
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Strategy
What is Value Betting? Finding Edge in the Odds
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Arbitrage
What is Arbitrage Betting? Complete Guide
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Systems
What is a Patent Bet? 7 Bets, 3 Selections Explained
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Systems
Trixie Bet Guide — 4 Bets on 3 Selections
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Systems
Yankee Bet Explained — 11 Bets on 4 Selections
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Reviews
Bet365 Review 2026 — Odds, Bonuses, App & Live Betting
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Rankings
Best Betting Sites UK 2026 — Top 10 Ranked
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